24 May OMC Marketing and Communications Team Recognized with Awards
A gold award was given for the “Turn Right Here” billboard located for the past year on Jones and Front Street in Port Angeles, designed by Donna Pacheco and the photo shot by Heather Nelson.
Olympic Medical Center’s marketing and communications team received accolades from the Healthcare Advertising Awards, receiving two gold awards, two bronze awards and receiving two merits.
A national panel of judges were engaged in reviewing all 4,400 of this year’s entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Bobby Beeman, marketing and communications director, Ryan Hueter, digital marketing manager, Donna Pacheco, senior marketing coordinator, and Heather Nelson, communications specialist, worked together on the entries, from strategy, ideation, brainstorming, messaging, design to execution.
Jennifer Burkhardt, chief human resources officer and general counsel, and administrator overseeing the marketing and communications department says, “We are fortunate to have such an exceptional team of communication professionals here at OMC. Their success is the culmination of hard work and innovation, and flawless teamwork. It is remarkable to see the professional collaboration that results in communications that are meaningful, digestible and understandable to the general public. Our community benefits from effective communication about health care services and recruitment opportunities at OMC,” says Burkhardt. “This team sets the gold standard for excellence.”
“It’s very exciting to be recognized for our team’s work,” says Beeman. “We have an outstanding group of talented individuals who work so well together. These projects were each interesting and fun to work on, and each of us had a part in creating them.”
In the gold category, the team was recognized for its “A Day in the Life,” a series of online articles submitted in the professional recruitment program category, written primarily by Hueter. “Ryan interviews health care professionals and allows them to share about their careers here at OMC,” says Beeman. “He does a nice job of writing these stories through the lens of what potential job seekers want to know about working at OMC.” The articles can be viewed on OMC’s blog at www.olympicmedical.org/category/a-day-in-the-life/.
The second gold award was for the “Turn Right Here” billboard located for the past year on Jones and Front Street in Port Angeles, designed by Pacheco and the photo shot by Nelson. “OMC is actively recruiting for all sorts of professionals – not just clinicians – and this board created a lot of attention for us. We enjoyed working on this billboard, playing with directional elements and making it short and sweet,” says Beeman.
An integrated marketing campaign, dubbed “Get your new knee at OMC” received a bronze award. This targeted, six-month campaign included video, digital marketing, content marketing, traditional advertising, webinars, outdoor advertising, and even a First Pitch at a Lefties game. Many of the elements are seen at www.olympicmedical.org/new-knee. “This is one of the biggest programs our fairly new team had the pleasure of building together and it turned out pretty amazing,” Beeman said.
A vaccination promotion received bronze recognition as well. “My Vaccine Why” was a digital content series that also included advertising and billboards. “Heather did the heavy lifting on this campaign, early on when COVID-19 vaccines first became available to our community. We had a number of health care workers who wanted to share why they felt vaccination was so vital,” Says Beeman
Two other pieces were recognized with merit status, including another billboard featuring local resident Jim Cheney and titled “Jim got his new knee at OMC.” The other was for a special video titled “Four signs you need knee replacement surgery,” found on online at www.olympicmedical.org/4-signs-its-time-to-consider-knee-replacement-surgery/.