06 Jul OMC Marketing Team Recognized Nationally for Excellence in Healthcare Marketing
Olympic Medical Center Marketing Team Recognized Nationally with Three 2020 Aster Awards for Excellence in Healthcare Marketing
PORT ANGELES (July 6, 2020) – The Aster Awards recognized Olympic Medical Center with two gold and one silver award in June. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts. Gold was awarded for an Olympic Medical Heart Center billboard design and an OMC employee informational poster series. Silver was awarded for Olympic Medical’s new website designed by Jennergy.
The marketing and communications team consists of Bobby Beeman, marketing and communications director, and Donna Pacheco, marketing and communications coordinator, and also included former marketing manager Jeff Anderson who now works for North Olympic Healthcare Network.
The employee information poster series was developed to promote a positive change in employee benefits. According to Heather Delplain, human resources director at Olympic Medical, “we wanted to highlight major improvements available with our new health care benefits, and were pleased to work with the marketing team to develop a series of materials that stood out.” Delplain, along with HR Business Partner Michelle Groves worked closely with marketing on this project.
The new website, www.olympicmedical.org, went live in December of 2019, and features enhanced functionality. “Our new site provides a much better experience for our patients, job seekers and anyone interested in learning about Olympic Medical Center,” says Jennifer Burkhardt, chief human resources officer and general counsel.
The 2020 Aster Awards received entries from across the entire United States. All entries are reviewed by a panel of industry leaders. Gold awards were issued for entries that received top marks from judges placing them in the top 5% of the nation. Participant’s entries compete against similar-sized organizations in their specific groups and categories. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal and execution.
All Aster Award winners are posted at asterawards.com/winners.
Pictured from left: Bobby Beeman, marketing and communications director, Donna Pacheco, marketing and communications coordinator, Jennifer Burkhardt, CHRO, and Heather Delplain, HR director, teamed up to create an award-winning employee awareness poster series. Not pictured: Michelle Groves, HR business partner.