17 Aug OMC Marketing Earns Gold and Silver Accolades in Aster Awards
OMC’s Marketing and Communications team earned three gold awards and a silver award this spring for excellence in advertising and marketing.
Gold Award Winner: My Vaccine Why
Gold Award Winner: I Got My New Knee at OMC
Gold Award Winner: My Vaccine Why: What the COVID-19 Vaccine Means to Baby James
Silver Award Winner: Jim Got His New Knee at OMC Billboard
OMC’s Marketing and Communications team earned four accolades this spring for excellence in advertising and marketing.
The 2022 Aster Awards recognized health care organizations for award-winning work from 2021. OMC received gold awards for three of their entries, which included extensive advertising series titled My Vaccine Why and Get Your New Knee at OMC that were conceptualized and designed in-house, and a blog post titled “My Vaccine Why: What the COVID-19 Vaccine Means to Baby James,” which profiled the importance of the COVID-19 vaccine to an OMC employee and his infant who was hospitalized with health issues at the height of the pandemic. Additionally, the team earned a silver award for a billboard design titled “Jim got his new knee at OMC,” which was displayed across from Walmart in Port Angeles.
The marketing and communications team includes Marketing Director Bobby Beeman, Digital Marketing Manager Ryan Hueter, Senior Marketing Coordinator Donna Pacheco and Communications Specialist Heather Nelson. OMC executive Jennifer Burkhardt, chief human resources officer and general counsel, rounds out the successful department.
The Aster Awards received entries from across the entire United States and abroad. All entries are reviewed by a panel of industry leaders. Gold awards were issued for entries that received top marks from judges placing them in the top 5% of the nation. Participant’s entries compete against similar-sized organizations in their specific groups and categories. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal and execution.
“Many agencies and organizations continued to step up and offered incredible communications that were both informative and creative,” said Melinda Lucas, Aster Awards Program Coordinator. “… Our hats off to everyone for amazing entries.”
All Aster Award winners are posted at www.asterawards.com/winners.