OMC Marketing Team Earns Gold Accolades

OMC’s Marketing and Communications team earned two gold Aster Awards for series exhibiting excellence in health care advertising and marketing.

Bobby Beeman, marketing & communications director, and Donna Pacheco, senior marketing coordinator, pose with the award-winning advertising series.

OMC’s Marketing and Communications team earned a pair of accolades this spring for excellence in advertising and marketing.

The 2021 Aster Awards recognized health care organizations for award-winning work from 2020. OMC received Gold awards for their entries, which included an extensive advertising series titled The OMC Way that was conceptualized and designed in-house, and a new spin on a “Protectors vs. Pretenders” flyer that in a humorous way showed patients and visitors how to appropriately wear masks in comparison to ineffective ways to wear masks.

“As communications professionals, we strive to connect with our community and allow them to see past Olympic Medical Center as an organization and into the hearts and minds of the humans who make it their daily purpose to care for patients and each other,” says Bobby Beeman, director of marketing and communications, Olympic Medical Center. “Through this lens our creative team creates great things.”

The marketing and communications team includes Beeman, Digital Marketing Manager Ryan Hueter, Senior Marketing Coordinator Donna Pacheco and Communications Specialist Heather Nelson. OMC executive Jennifer Burkhardt, chief human resources officer and general counsel, rounds out the successful department.

“I could not be more proud of how our marketing and communications department has grown and blossomed over the past year,” says Burkhardt. “From leadership and strategy, to creativity and execution, this collaborative team of talented individuals tells Olympic Medical Center’s story so well and helps our community learn about what we do here that provide patients with the health care they need and deserve.”

The Aster Awards received entries from across the entire United States and abroad. All entries are reviewed by a panel of industry leaders. Gold awards were issued for entries that received top marks from judges placing them in the top 5% of the nation. Participant’s entries compete against similar-sized organizations in their specific groups and categories. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal and execution.

“During these unprecedented times of COVID, this year’s competition was one of the most creative to date,” said Melinda Lucas, Aster Awards Program Coordinator. “… Our hats off to everyone for amazing entries.”

All Aster Award winners are posted at www.asterawards.com/winners.