June 22, 2009 -
The Aster Awards recognized Olympic Medical Center with a bronze award for its “Smoke-Free OMC” poster series. This elite national program recognizes outstanding health care professionals for excellence in medical marketing efforts.
This year, the Aster Awards received approximately 3,000 entries from across America. Entries must score at least 85 percent to receive an award – judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Olympic Medical’s entry ranked in the top 16 percent of all national entries.
Rhonda Curry, assistant administrator at Olympic Medical, attributes the success of the Smoke-Free OMC poster series to her team – Marketing Manager Jeff Anderson, Marketing and Public Relations Coordinator Bobby Beeman and Sharon Stevenson, now physician relations specialist. “We wanted to convey a positive message to announce our becoming Smoke Free at our main campus and all offsite facilities. Our concept was based on using lighthearted images of children, hearkening us all back to the days when our lungs were new and undamaged. We compared our concept to other campaigns that utilize graphically frightening images of lung damage and decided to try a different approach. The team then put their heads together to come up with a unique slogan, upbeat messages, the fun faces of adorable children and a compelling graphic design. The result was an ad series which provided an encouraging and non-patronizing message. The transition to becoming Smoke Free has been smooth; we believe the power of positive messaging and images contributed to the success of a comprehensive effort.”
Entries in the Aster Awards were judged by a diverse panel of health care marketing experts. All winners are posted on the Aster Awards’ Web site at www.AsterAwards.com, as well as published in Marketing Healthcare Today, a national health care marketing trade magazine.